Microsoft Advertising Customer Match lists
Keep Microsoft Advertising customer lists aligned with warehouse-defined audiences for Bing Ads targeting, suppression, and retargeting workflows.
Audience membership
// MICROSOFT ADVERTISING AUDIENCE SYNC
Sync customer lists to Microsoft Advertising
Use Condor RETL to send first-party customer audiences from your warehouse to Microsoft Advertising for Bing Ads targeting, suppression, and campaign activation.
// DESTINATION CAPABILITIES
Activate first-party audiences in Microsoft Advertising
The Bing Ads connector keeps Microsoft Advertising Customer Match lists current from warehouse-defined audience logic. Data teams control eligibility while marketing teams activate refreshed customer lists across Bing Ads campaigns.
Customer Match list sync
Create and refresh Microsoft Advertising customer lists from suppression segments, retargeting pools, and high-value audiences defined in your warehouse.
Audience-only activation
Focus Bing Ads delivery on list membership changes for Microsoft Advertising Customer Match. The connector does not send events, profiles, or files.
Scheduled paid media refresh
Keep Microsoft Advertising audiences current with repeatable upsert and remove operations, dry-run planning, receipts, and run outcomes.
// WHAT YOU CAN SEND
What you can send to Bing Ads
Turn warehouse-defined customer data into activation-ready audiences, events, and campaign signals.
Customer lists
Turn warehouse customer records into Microsoft Advertising Customer Match lists for Bing Ads activation.
Suppression audiences
Exclude existing customers, recent purchasers, or ineligible users from Microsoft Advertising acquisition campaigns.
Retargeting pools
Refresh Bing Ads audiences around lifecycle state, product interest, recent engagement, or modeled intent.
High-value segments
Sync CLV, churn, affinity, and next-best-action cohorts for more precise paid media activation.
Loyal customer cohorts
Use repeat buyers, subscribers, or VIP customers as first-party segments for Microsoft Advertising campaigns.
Audience removals
Remove customers who no longer qualify so Bing Ads campaigns use current warehouse-defined membership.
// WHAT YOU CAN ACTIVATE
What you can sync to Bing Ads
Use the Bing Ads connector to keep Microsoft Advertising Customer Match lists current from warehouse-shaped audience membership.
Audience sync
// USE CASES
Common Bing Ads activation workflows
Paid media workflows that depend on current customer audiences, campaign signals, and repeatable delivery.
Sync customer lists to Microsoft Advertising
Move first-party audiences from your warehouse into Microsoft Advertising Customer Match without manual CSV uploads.
Suppress existing customers
Keep Bing Ads acquisition spend focused by excluding customers who already purchased, subscribed, or entered an ineligible state.
Retarget warm customers
Refresh paid media audiences from product interest, lifecycle state, recent engagement, or predictive segments modeled in the warehouse.
Activate high-value cohorts
Send best-customer, loyal-buyer, and high-propensity segments to Microsoft Advertising for targeting and campaign refinement.
Refresh audiences on schedule
Run recurring Microsoft Advertising audience syncs so campaign membership stays aligned with current customer data.
Audit audience delivery
Use dry-run planning, receipts, and outcomes to review every Bing Ads audience update and removal.
// RELATED
Bing Ads source options
Snowflake source
Activate warehouse-defined customer lists from Snowflake into Microsoft Advertising and other destinations.
Meta destination
Compare paid media audience activation for Meta Custom Audiences through Condor RETL.
Condor RETL docs
Read the developer docs for Condor RETL concepts, examples, and runtime commands.
Deliver syncs to Bing Ads
Schedule a demo and see how Condor RETL can connect your source rows to downstream activation.