// SNOWFLAKE ACTIVATION
Activate audiences from Snowflake
Turn Snowflake queries into recurring audience, trait, and event activation workflows for paid media, lifecycle, and customer engagement destinations.
// SOURCE CAPABILITIES
Turn Snowflake queries into activation workflows
Condor RETL keeps audience logic in Snowflake and handles the operational path to downstream marketing tools. Data teams define the rows, then RETL plans, schedules, and records the sync work.
Audience membership
Activate customer lists, suppression audiences, retargeting pools, and high-value segments directly from Snowflake-defined logic.
Customer traits and scores
Send selected lifecycle states, predicted value, churn risk, product affinity, and other customer attributes to destinations that can use them.
Conversion events
Prepare purchase, signup, campaign, or lifecycle events in Snowflake and route them to destinations with event import surfaces.
// ACTIVATION DESTINATIONS
Where Snowflake audiences can go
Use Snowflake as the source of truth for audience membership, customer traits, predictive segments, and conversion events that need to reach marketing destinations.
Meta
Sync Custom Audiences and conversion events for paid media activation.
Klaviyo
Send customer profiles and list membership into lifecycle marketing workflows.
Google Ads Data Manager
Activate Customer Match audiences and conversion events through Google Ads Data Manager.
Bing Ads
Sync Microsoft Advertising Customer Lists for acquisition, retargeting, and suppression.
TikTok Ads
Keep TikTok Ads Custom Audiences current from Snowflake-defined segments.
File
Export activation-ready CSV files with manifests for partners, QA, or downstream systems.
// USE CASES
Snowflake activation use cases
Common workflows for using this source connector in customer activation syncs.
Send Snowflake audiences to ad platforms
Use Snowflake as the source of truth for Meta, Google Ads, TikTok Ads, and Bing Ads audience membership.
Keep suppression lists current
Exclude existing customers, recent purchasers, or ineligible users from acquisition campaigns using warehouse-defined rules.
Activate predictive customer segments
Move CLV, churn, affinity, lifecycle, and next-best-action segments from Snowflake into the tools that execute campaigns.
Sync lifecycle profiles
Send profile updates and list membership to destinations such as Klaviyo when customer state changes in Snowflake.
Export activation-ready files
Create CSV exports with manifests for partners, QA, or downstream systems that use file-based delivery.
Operate recurring syncs
Schedule repeatable activation jobs with dry-run planning, receipts, and outcomes for every Snowflake-backed run.
// RELATED
Related Snowflake sync links
Snowflake to Meta
End-to-end workflow for shaping Snowflake audiences and delivering them to Meta through Condor RETL.
Meta destination
Destination reference for Meta-facing audience and signal delivery with dry-run planning and receipts.
Condor RETL docs
Read the developer docs for Condor RETL concepts, examples, and runtime commands.
Build Snowflake sync workflows
Schedule a demo and see how Condor RETL can support source-to-destination activation.