Customer Match
Keep Google Ads Customer Match audiences aligned with warehouse-defined customer lists for targeting, suppression, and retargeting.
Customer Match audience membership
// GOOGLE ADS CUSTOMER MATCH
Sync audiences to Google Ads
Use Condor RETL to send Customer Match audiences and conversion events from warehouse-defined customer data into Google Ads Data Manager.
// DESTINATION CAPABILITIES
Activate first-party customer data in Google Ads
The Google Ads Data Manager connector turns warehouse audiences and conversion events into paid media activation workflows for Customer Match, suppression, retargeting, and campaign optimization.
Customer Match sync
Create and refresh Google Ads Customer Match audiences from customer lists, suppression pools, and high-value cohorts defined in your warehouse.
Managed contact lists
Sync Customer Match membership for managed contact-list workflows when your activation process uses Google Ads Data Manager contact IDs.
Conversion event imports
Send selected conversion events to Google Ads so campaign optimization can use customer activity prepared by your data team.
// WHAT YOU CAN SEND
What you can send to Google Ads Data Manager
Turn warehouse-defined customer data into activation-ready audiences, events, and campaign signals.
Customer Match audiences
Turn warehouse customer records into first-party audiences for Google Ads targeting.
Suppression audiences
Exclude existing customers, recent buyers, or ineligible users from acquisition campaigns.
Retargeting pools
Build Google Ads audiences around lifecycle state, product interest, purchase history, or recent engagement.
High-value segments
Activate CLV, churn, affinity, loyalty, and next-best-action segments in Google Ads workflows.
Managed contact IDs
Use managed contact-list Customer Match workflows when Google Ads Data Manager owns the list setup.
Conversion events
Send selected purchase, signup, lead, lifecycle, or campaign events into Google Ads.
// WHAT YOU CAN ACTIVATE
What you can sync to Google Ads Data Manager
Use the Google Ads Data Manager connector to sync Customer Match audiences and conversion events from warehouse-shaped customer data.
Audience sync
Conversion events
Managed contact-list Customer Match
Manage Customer Match membership for Google Ads Data Manager workflows that create or reuse managed contact lists.
Managed contact-list Customer Match
Conversion events
Send selected conversion events to Google Ads so optimization can use customer activity prepared in the warehouse.
Event imports
// USE CASES
Common Google Ads Data Manager activation workflows
Paid media workflows that depend on current customer audiences, campaign signals, and repeatable delivery.
Sync Customer Match audiences
Keep Google Ads Customer Match lists aligned with the customer audiences your team defines in the warehouse.
Suppress existing customers
Reduce wasted acquisition spend by excluding customers who already purchased, subscribed, or entered an ineligible state.
Retarget warm customers
Refresh retargeting audiences from product interest, lifecycle state, campaign engagement, or predictive intent.
Activate high-value segments
Send loyal buyers, predicted best customers, and high-propensity cohorts into Google Ads targeting workflows.
Import conversion events
Route conversion events to Google Ads so optimization can use server-side customer signals from your warehouse.
Audit paid media delivery
Use dry-run planning, receipts, and outcomes to understand what was sent and how each activation run completed.
// RELATED
Google Ads Data Manager source options
Snowflake source
Use Snowflake customer data as the source for Google Ads Customer Match and conversion event syncs.
Condor RETL
Sync warehouse-defined audiences and conversion events into paid media activation destinations.
Condor RETL docs
Read the developer docs for Condor RETL concepts, examples, and runtime commands.
Deliver syncs to Google Ads Data Manager
Schedule a demo and see how Condor RETL can connect your source rows to downstream activation.