// BIGQUERY ACTIVATION
Activate audiences from BigQuery
Turn BigQuery SQL into recurring audience sync, reverse ETL, event sync, and profile activation workflows for paid media and lifecycle destinations.
// SOURCE CAPABILITIES
Turn BigQuery queries into activation workflows
Condor RETL lets data teams keep activation logic in BigQuery while the runtime plans, schedules, and records downstream sync work. Use SQL-shaped rows for audience membership, customer attributes, selected events, and profile or list updates where the destination supports them.
Audience membership
Sync customer lists, suppression audiences, retargeting pools, and high-value segments defined from BigQuery query results.
Customer traits and scores
Send selected lifecycle states, predicted value, churn risk, product affinity, and other warehouse-owned attributes to destinations that can use profile fields.
Event-shaped rows
Prepare purchase, signup, campaign, or lifecycle event rows in BigQuery and route them to destinations with event import surfaces.
// ACTIVATION DESTINATIONS
Where BigQuery audiences can go
Use BigQuery as the source of truth for audience membership, customer traits, predictive segments, and conversion events that need to reach marketing destinations.
Meta
Sync Custom Audiences and conversion events for paid media activation.
Klaviyo
Send customer profiles and list membership into lifecycle marketing workflows.
Google Ads Data Manager
Activate Customer Match audiences and conversion events through Google Ads Data Manager.
Bing Ads
Sync Microsoft Advertising Customer Lists for acquisition, retargeting, and suppression.
TikTok Ads
Keep TikTok Ads Custom Audiences current from BigQuery-defined segments.
File
Export activation-ready CSV files with manifests for partners, QA, or downstream systems.
// USE CASES
BigQuery activation use cases
Common workflows for using this source connector in customer activation syncs.
Send BigQuery audiences to ad platforms
Use BigQuery as the source of truth for Meta, Google Ads, TikTok Ads, and Bing Ads audience membership.
Keep acquisition suppression current
Exclude existing customers, recent purchasers, or ineligible users from paid media campaigns using BigQuery-defined rules.
Activate predictive customer segments
Move CLV, churn, affinity, lifecycle, and next-best-action segments from BigQuery into campaign execution tools.
Sync lifecycle profiles and lists
Send customer attributes and list membership to destinations such as Klaviyo when the destination supports profile or list sync.
Route selected conversion events
Use BigQuery event tables as the input for scheduled event syncs to destinations with event import support.
Operate recurring reverse ETL jobs
Schedule repeatable activation jobs with dry-run planning, receipts, and outcomes for every BigQuery-backed run.
// RELATED
Related BigQuery sync links
Meta destination
Sync BigQuery-defined audiences and selected conversion events to Meta through Condor RETL.
Klaviyo destination
Use BigQuery customer data for Klaviyo profile sync and list sync workflows.
Condor RETL docs
Read the developer docs for Condor RETL concepts, examples, and runtime commands.
Build BigQuery sync workflows
Schedule a demo and see how Condor RETL can support source-to-destination activation.