// DATABRICKS ACTIVATION
Activate audiences from Databricks
Use SQL Warehouse queries over Unity Catalog governed data to drive recurring customer activation workflows across paid media and lifecycle destinations.
// SOURCE CAPABILITIES
Turn Databricks SQL into activation workflows
Condor RETL starts from SQL-shaped rows in Databricks and handles the operational path to downstream syncs. Keep audience, event, and profile inputs in governed lakehouse tables while RETL plans, schedules, and records destination-facing work.
SQL Warehouse inputs
Use Databricks SQL Warehouse queries to select the customer rows, event rows, and attributes that should enter an activation job.
Unity Catalog orientation
Build activation workflows from governed tables and views so marketing sync inputs stay close to your lakehouse data model.
Destination-ready activation rows
Prepare audience membership, selected customer traits, and event-shaped rows for destinations that support those sync surfaces.
// ACTIVATION DESTINATIONS
Where Databricks audiences can go
Use Databricks as the source of truth for audience membership, customer traits, predictive segments, and conversion events that need to reach marketing destinations.
Meta
Sync Custom Audiences and conversion events for paid media activation.
Klaviyo
Send customer profiles and list membership into lifecycle marketing workflows.
Google Ads Data Manager
Activate Customer Match audiences and conversion events through Google Ads Data Manager.
Bing Ads
Sync Microsoft Advertising Customer Lists for acquisition, retargeting, and suppression.
TikTok Ads
Keep TikTok Ads Custom Audiences current from Databricks-defined segments.
File
Export activation-ready CSV files with manifests for partners, QA, or downstream systems.
// USE CASES
Databricks activation use cases
Common workflows for using this source connector in customer activation syncs.
Send Databricks audiences to ad platforms
Use lakehouse-defined customer segments for Meta, Google Ads, TikTok Ads, and Bing Ads audience membership.
Refresh suppression and retargeting lists
Keep paid media audiences aligned with current customer eligibility, lifecycle state, and modeled intent from Databricks tables.
Activate predictive segments
Move CLV, churn, affinity, propensity, and next-best-action outputs from Databricks into the tools that execute campaigns.
Sync lifecycle profiles and lists
Send selected profile attributes and list membership to destinations such as Klaviyo when profile or list sync is supported.
Route event sync inputs
Use Databricks event tables as the planned source for selected purchase, signup, campaign, or lifecycle event imports.
Operate governed reverse ETL jobs
Run scheduled activation jobs from Databricks with dry-run planning, receipts, and outcomes for review.
// RELATED
Related Databricks sync links
Meta destination
Sync Databricks-defined audiences and selected conversion events to Meta through Condor RETL.
Klaviyo destination
Use Databricks customer data for Klaviyo profile sync and list sync workflows.
Condor RETL docs
Read the developer docs for Condor RETL concepts, examples, and runtime commands.
Build Databricks sync workflows
Schedule a demo and see how Condor RETL can support source-to-destination activation.