// POSTGRESQL ACTIVATION
Activate audiences from PostgreSQL
Turn PostgreSQL queries into recurring customer activation workflows for paid media, lifecycle marketing, local operations, and destination syncs.
// SOURCE CAPABILITIES
Turn PostgreSQL query results into activation workflows
Condor RETL uses SQL-shaped PostgreSQL rows as the source for planned activation jobs. Data teams can select audience membership, customer attributes, and event-shaped rows, then let RETL schedule the downstream sync and record delivery evidence.
Audience membership
Sync customer lists, suppression audiences, retargeting pools, and high-value cohorts selected from PostgreSQL tables or views.
Customer profile fields
Send selected traits, lifecycle states, scores, and identifiers to destinations that support profile sync or list membership.
Event-shaped activation rows
Use PostgreSQL queries to select purchase, signup, campaign, or lifecycle events for destinations with event import support.
// ACTIVATION DESTINATIONS
Where PostgreSQL audiences can go
Use PostgreSQL as the source of truth for audience membership, customer traits, predictive segments, and conversion events that need to reach marketing destinations.
Meta
Sync Custom Audiences and conversion events for paid media activation.
Klaviyo
Send customer profiles and list membership into lifecycle marketing workflows.
Google Ads Data Manager
Activate Customer Match audiences and conversion events through Google Ads Data Manager.
Bing Ads
Sync Microsoft Advertising Customer Lists for acquisition, retargeting, and suppression.
TikTok Ads
Keep TikTok Ads Custom Audiences current from PostgreSQL-defined segments.
File
Export activation-ready CSV files with manifests for partners, QA, or downstream systems.
// USE CASES
PostgreSQL activation use cases
Common workflows for using this source connector in customer activation syncs.
Activate product database audiences
Use PostgreSQL customer tables as the source for paid media audience syncs without manual CSV exports.
Keep suppression lists current
Exclude current customers, recent purchasers, or ineligible accounts from acquisition campaigns using PostgreSQL-defined rules.
Sync lifecycle profiles and lists
Move customer attributes and list membership from PostgreSQL into destinations such as Klaviyo when those surfaces are supported.
Route selected conversion events
Use application or operational event tables as the source for planned event syncs to supported destinations.
Support smaller reverse ETL workflows
Run scheduled activation jobs from PostgreSQL when customer data lives in an application database or operational analytics store.
Audit recurring syncs
Use dry-run planning, receipts, and outcomes to review each PostgreSQL-backed activation run.
// RELATED
Related PostgreSQL sync links
Meta destination
Sync PostgreSQL-defined audiences and selected conversion events to Meta through Condor RETL.
Klaviyo destination
Use PostgreSQL customer data for Klaviyo profile sync and list sync workflows.
Condor RETL docs
Read the developer docs for Condor RETL concepts, examples, and runtime commands.
Build PostgreSQL sync workflows
Schedule a demo and see how Condor RETL can support source-to-destination activation.